claudio rodríguez jr.

xicano
graphic designer
friend



claudio rodríguez jr.

xicano
graphic designer
friend

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Charro


Charro is a display font inspired by my visits to Ayutla, Jalisco. Charro is designed to resemble the charros in the town that I have encountered and the beauty behind the culture that surrounds them. A charro is a Mexican cowboy that is dressed up in elegant attire, accompanied by their sombrero. Everytime I visit my family in Jalisco, I usually go to the fiestas that occur in the town and the charros give off the essence of masculinity, beauty, and sophistication. This contrast serif carries brush-like features to give it a humanistic approach.

Font is curently a work in progress. (2020–present)



Character Set:


Details:












Photos: Claudio Rodriguez Jr & from the book Charro by George Ancona
 con mucho amor